Lori Senecal, being experienced with advertising has more than likely did some advertising on social media platforms such as Facebook. While they have been effective enough, there is a change coming for Facebook. For one thing, Facebook is said to be running out of advertising inventory. As a result, people are going to have to find other ways to market their companies. One of the best ways for people to market their companies is through engagement in the community. In other words, many of the established businesses are going to have to act like new entrepreneurs in that they use Facebook to engage in the community and gain likes that way.
For people like Lori Senecal, this is actually a good thing. After all, people are more likely to do business with companies that they can interact with as opposed to companies that just drop ads. Therefore, it is important for people to think of ways that they are going to engage the community. Fortunately, social media is unlimited in the types of topics that can be searched. The only limits are what is trending. However, Facebook can be tricky for people because a lot of people are using this platform just to get likes. Check out Forbes for more info.
Even though Facebook is running out of ad inventory, there is still tons of room for people to advertise on plenty of other platforms. After all, advertising is a part of marketing. Lori can come up with a great campaign that can gain the attention of customers. However, it must be accompanied by other efforts to reach out to the customers so that they will have more interest in browsing the company and even buying products from the company. After all, customers do like to feel like they exist and they matter to the company that they do business with.