Lori Senecal, CEO of CP+B is name one of the top four Agency Executives to Watch in 2016 by Advertising Age. After one year of being appointed as Chief Executive Officer, she helped the firm increase its clientele, including large corporations. PayPal, Hersey, Infiniti, and American Airlines are among the clients included in CP+B’s client portfolio. Advertising Age also recognized the firm as one of the Creativity Innovators of the Year. Prior to CP+B, Ms. Senecal received honors for the Quantum Leap Award by the AWNY Game Changer Awards Program, in 2013.
In 2014, Lori Senecal is named one of the Women to Watch by Ad Age’s while serving on the Board and as CEO of MDC Partners Network, http://www.adweek.com/brand-marketing/lori-senecal-named-president-ceo-mdc-partner-network-159416/. CP+B is a member of MDC and announced Lori as the Global Chief Executive Officer, on March 9th, 2015, to PR Newswire. She is responsible for managing and overseeing global growth and expansion, as well as, the coordination of eight of its international offices. Throughout her professional career, she has created innovative partnerships, new business divisions, and managed accounts for Nestle, Coca-Cola, and BMW. In addition to overseeing the new 2016 accounts, Lori will oversee the firm’s existing accounts with Apple Bees, Fruit of the Loom, Best Buy, Kraft, Domino’s Pizza, and more.
In an interview on NY Times by Laura Dunn, in March 2015, Lori Senecal shares her life experiences developing as a leader and offers advice to other women seeking a career in marketing. Senecal is the youngest child of four siblings which had a tremendous influence on her leadership development. Her experiences growing up helped to mold her into the leader she is today. She told Laura when asked about prior experiences and qualifications at KBS and the new role at MDC her focus was on building a culture to inspire people.
The advice Lori Senecal gives to women who seek careers in marketing is to first identify their strengths and the needs of their organizations. She said they must develop their own marketing strategies and invent personal leadership roles. Lori ended the interview speaking on mentorship and expected accomplishments at KBS for 2016. She said mentorship made a difference in her personal and professional life inspiring her to become a mentor to women, for more than five years. Lori also stated in the interview that she expected expansion into Europe and Asia markets at KBS, last year.