Doe Deere, Lime Crime & The New Wave of Cosmetics

Cosmetics are some of the most popular products on the market thanks to their appearance-enhancing behavior. The cosmetics industry is one of the most profitable industries in the world thanks to its wide array of products. Some of the biggest of names call this place home. This includes Maybelline, L’Oréal, MAC, Max Factor and Covergirl. Lime Crime, the new cosmetic queen, is revolutionizing the game via bright colors. Founder Doe Deere has done an amazing job with the brand since its inception, but she had other plans earlier in life.

Doe Deere moved to America when she was just 17 years old. This young woman is actually from Russia, but she used this transition to better herself by reaching the masses. Deere joined a local band shortly after becoming a New Yorker. The band had some success, but it mostly played at local gigs around the New York City area. Deere learned a lot about the business and how it worked, especially when it comes to marketing. Her next plan was to attend the famed Fashion Institute of Technology. The Russian-born beauty majored in fashion design. This is the place where Lime Crime was being cultivated and years later, Lime Crime would be setting newer and bigger trends than any other cosmetic company of the past decade. This brand uses some of the brightest and most electrifying colors. It also uses some of the darkest and most intense hues. Since the market was in a vivid-colorful deficient, this brand filled the void, and it exploded like a wildfire. Learn more:

As of today, Lime Crime produces some of the most majestic liquid matte lipsticks. The lipsticks are its best-sellers, but the brand offers lip gloss, foundation and eyeliner. Some its colors are named saint, salem, utopia, black velvet, red velvet, scandal, ruby red, rustic and many more. If you want to express yourself in an unapologetic way, Lime Crime is definitely for you. With its huge cult-following, this brand will surely break-down even more barriers in the coming years. Learn more:

How Patty Rocklage is a Successful Psychotherapist And Philanthropist

As a Psychotherapist in the greater Boston, MA area, Patty Rocklage has helped hundreds of people improve their lives and find ways to manage their personal issues. Her office is in Sudbury, Massachusetts and she specializes in helping individuals as well as couples and families who need help overcoming struggles in their lives and relationships. Patty Rocklage has been practicing for more than 20 years and was a student at the University of California from which she graduated in 1981.

Patty Rocklage is married to Scott Rocklage, Ph.D., who had earned his Ph.D. at the Massachusetts Institute of Technology in 1982. Patty and Scott had been approached in 2015 by one of the former heads of the department which he had graduated from. The university reached out to the couple in order to see their willingness to help out on a complete renovation of two science labs as well as the purchase of cutting-edge technological lab equipment. Patty and Scott were happy to help and their generous donation led to both labs being renovated and updated with the work completed in July 2016. The university held an event to commemorate the occasion and Patty and Scott were the honored guests. After being given a tour of the new labs, they were led to the lab vestibule where speeches were given by the current head of the department, Timothy Jamison, the former department head that had first approached them, Sylvia Ceyer, as well as the notable Professor Moungi Bawendi. After these speeches thanking Patty and Scott for their generosity and commitment to the important educational research done at the labs, a plaque was revealed which commemorates the couple and Patty of website.

In her personal life, Patty Rocklage has said that a great deal of her time has been recently taken up by completing renovating their home. Parts of the house were entirely stripped to the studs and redesigned into meeting Patty and Scott’s current and future needs. They also completely relandscaped the property and added a wrap around deck to the home. Patty agreed to have the project documented on a blog in order to show others the right way to go about a renovation and what Patty knows.


Helane Morrison: The Iron Lady Who Took Down The Financial Fraudulence

Helane Morrison, the former Regional Director of U.S. Securities and Exchange Commission (SEC), is known for her bold steps that cleaned up the financial irregularities during her tenure. We must admit that now there is a level of untrust across the stock markets in the country considering the malpractices that led to 2008 financial crisis. It is a fact that when we can’t trust the companies and its executives to be truthful to the investors, we always look for the regulator to see if there is anyone whom we can trust. To me, the period of Helane at SEC was a period of transparency and authoritativeness.

She joined the SEC as the head of regional enforcement activities in 1996 and worked for San Francisco District Office. In 1999, she was promoted to the Regional Director of the San Francisco office and took care of examination programs and enforcement in Northern California, Oregon, Washington, Idaho, Alaska, and Montana. The significant enforcement actions during her period include financial fraud charges against the former executives of Cutter & Buck, Inc., NextCard, Inc., and HBO & Co. and incorrect financial reporting cases against Google, Inc., Hewlett-Packard, and Hawaiian Airlines. I think that only very few people would have the mettle to take action against the tech giants.

Morrison also initiated action against former Apple, Inc., executives on stock options backdating cases that included cases against Brocade Communications Systems. A case against the General Council of Google that was for the violation of registration code and false reports with SEC was widely discussed during those times. Another case that raised the eyebrows is against auditors including a former Ernst & Young partner for destroying the audit papers. The story does not end there and many more actions against insider trading, fraudulent transactions, and other malpractices initiated against major tech firms and financial houses. I still remember that before her era, the cases were stipulated to some unknown firms but during her period most of the major firms caught under the law.

She left SEC in 2007 and joined Hall Capital Partners LLC as General Counsel and Chief Compliance Officer. Before joining SEC, she worked with Howard Rice Nemerovski Canady Falk & Rabkin as Partner and Title Associate. Before starting the career, she completed her graduation in Journalism from the Northwestern University and did her J.D. from the University of California, Berkeley – School of Law.

We are missing her though she left the office of SEC 10 years back. We can expect that someone with similar tenacity in SEC may resume her efforts in future.

Achievements of Entrepreneur Doe Deere in Cosmetics Industry

It is very confusing to find the right and the best make up to use especially if you have no experience or idea on what to look out for. There are many different make up styles at your disposal and it is important to ensure you get the right one. Doe is one of the most-recognized businessperson in the field of cosmetics offering you the best as well as the latest products to use. She was born and raised in Russia but she moved to the United States when she was 17 and lived in New York. She currently stays in Los Angeles and is a great inspiration to many women who wish to be successful as her.

Doe love bright colors and after she was unable to find the right make up to match her sewed clothes, she decided to found Lime Crime Company. This is a well-known company which offers you all the best collections of cosmetics such as lipsticks, make up and many more. Doe loves to come up with new ideas on how to develop and produce make up for women who express themselves unapologetically. Lime Crime is a place where you will be in a position to get the right make up choice for your face by interacting with the employees.

Lime Crime’s Mission

For any company to thrive and grow, it is always important to have a mission and goals. For Lime Crime, their mission is to ensure the makeup you purchase from them is revolutionized, from the way purchase it to how you feel after you use it. All the make up in Lime Crime will help you express yourself depending on the occasion, mood or event. Doe decided to develop and grow this company to ensure they come up with the right products for men and women who love make up.

Deere loves to inspire people through positive reinforcement by giving them hope and encouragement. In this way, people who would love to start their own businesses would not be afraid to try and work hard towards their goal. She was named one of the most inspirational women since most people have been able to learn from her.


Lime Crime is one of the best cosmetics company for you to visit in case you need the best, latest and right make up. There are experienced employees at your disposal who are willing to help you choose the right products. You will also be in a position to choose from a wide variety of products depending on their color and size.

Malini Saba: A Successful Businesswoman and a Compassionate Philanthropist

If there is one thing that will almost guarantee success and influence, it is passion. Malini Saba is someone who has that passion. She also allows her passion to be fueled by various factors. For one thing, he is very passionate about helping women in children around the world that are faced with less than favorable circumstances. This is one of the reasons that she has started Stree: Global Investments in Women. She has become very passionate about this because she herself had to face some trials on account of some forces that wanted women to remain in a lower place.


Malini has worked very hard, but she has also counted her blessings. For one thing, she considers herself very fortunate to be able to influence people in her life. This is one of the reasons that she has the compassion to help others. She wants women among people to be able to see that they could also make an impact in the lives and the lives of those around her. One thing that could be said for Malini is that she sees the value in hard work. She works not just for herself, but for others as well. She uses her success to inspire.


Malini has taken an interest in investing and has learned everything that she can from various sources when she first moved to America with her husband. They have divorced at one point and Malini Saba eventually decided to get involved in her investments. She has fought through all of the adversity that stood in her way and has managed to succeed in establishing her business. As a result, she has also decided that she wants to put together a foundation that is meant to help women in their pursuit of a better life.


One thing that I could learn from Malini Saba is persistence and being able to stand up to discouragement. I myself often find myself faced with people who oppose me when I seek something that is going to bring me to higher levels of success. There are a lot of reasons for people to try and stand in the way of someone pursuing something. Among the reasons is that they are afraid of that person achieving something.


Doe Deere: Let Your Lime Shine OR Doe Deere: When Creativity and Authenticity Collide

If you’re looking for a little inspiration to motivate you out of your work-a-day rut, look no farther than Doe Deere, the innovative founder of Lime Crime Cosmetics. Deere is living proof that the most creative form of expression is self-expression. Her motto is “I make makeup for girls and boys like me, who express themselves unapologetically. Lime Crime is freedom to be you!” She may not have originated the philosophy of letting your inner light shine but she certainly made it more fashionable.

Doe Deere spent most of her 20s working in a variety of uninspiring administrative jobs until one day she realized that being true to herself was the best way to make an impact in the world. She began by sewing and selling her own clothing line on eBay in 2004 but soon found that she couldn’t find the bright and unusual makeup colors that she needed to complement her fashion style. They say necessity is the mother of invention, and Deere illustrates this truth. Lime Crime Cosmetics launched in 2008. Read more:

Lime Crime is a name that Doe Deere picked from thin air, “it invoked my favorite color, bright green, and rhymed on top of that.” Lime Crime has evolved into a brand-defining moniker says Deere, “if we can’t imagine putting ‘Lime Crime’ on it, it shouldn’t be made!” What you will find under Lime Crime’s labels are intensely colorful, cruelty-free and vegan friendly cosmetics that are revolutionizing cosmetic color schemes. Lime Crime cosmetics allow you to express who you are in the moment by replacing dull, traditional palettes with vibrant, varied hues.

These days, Doe Deere’s role as CEO of Lime Crime keeps her on her toes going over products and business strategies; meeting with Lime Crime executives and department directors; developing new products in the lab with a chemist; and waiting for fresh inspiration to strike. She’s dealt with security breaches by cyber-thieves and learned the hard way how valuable a good customer service department can be – experiences that have made Deere and Lime Crime stronger. However, Deere’s schedule doesn’t keep her from giving back. Knowing how challenging it can be to start small and build big, Deere supports up-and-coming female entrepreneurs and women-owned businesses through public events and personal mentorship. Deere is also an animal lover who has three cats at home and donates regularly to an animal rescue organization called Bide-A-Wee that operates a no-kill shelter for cats and dogs.

Doe Deere is a lesson in how authenticity, creativity, and self-expression can pay off: big time.

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The Colorful World of Doe Deere

Doe Deere is the leader of a color revolution in cosmetics. As the founder and CEO of Lime Crime Cosmetics, Deere pushes contemporary boundaries in color and style, encouraging self-expression, rather than self-concealment. Deere’s cosmetics inspire those who wear it, to accentuate who they are, instead of covering up their flaws.

Lime Crime began as an eBay shop in 2008. Deere, who has a life-long passion for color, wasn’t able to find the vibrant colors she was looking for, so she decided to make her own. The unique name came from Deere’s favorite lime green color. Putting it together with “crime” created a rhyming name that was easy to remember.

Deere isn’t one to create things at random. She waits “for inspiration patiently” having to “live” and “feel it,” before she’s ready to move forward. However, once committed to an idea, she acts “swiftly and decisively” overseeing the production of her products through to the end, including making certain her products retain their cruelty-free certification. Deere wants her customers, whom she affectionately refers to as “unicorns” to be as proud to wear her cosmetics as she is in creating them. Staying true to her vision and core values are the underlying foundations of her success.

Self-Made Magazine recently named Deere as one of the “Top Inspiring Female Entrepreneurs.” Deere attributes her success to “knowing my brand and what it stands for.” Deere always has her customers in mind and employs an optimistic approach to every aspect of her business. Deere starts her days in meetings in order make sure her teams are “working together and on the same page.” When it comes to her employees, Deere believes in doing away with old “iron fist” methods and instead focuses on building confidence, striving to “uplift and drive people to succeed through positive reinforcement.”

Deere finds the shift from in-store to online shopping exciting, attributing it to the “unlimited assortment” and “innovative ways to market products.” Deere was cautioned early on about the idea of selling makeup through the internet. Marketing experts expressed doubts about selling makeup online. Deere created the “on-lip” lipstick swatch in answer to the critics who insisted women would not buy cosmetics they couldn’t try on. The “on-lip” swatch has now become an industry standard.
Deere has always trusted her gut feelings, something she recommends to other entrepreneurs. It took some time for her to develop her sense of intuition, but claims “now, it’s practically second nature.”

Deere states she wishes she had started earlier, but her innovation and vision will undoubtedly keep Lime Crime at the top of the cosmetic revolution for many years to come.

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The Eccentric Cosmetics of a Creative Soul

If there’s one thing that can be said about Doe Deere, CEO of Lime Crime makeup line, it’s that she one who likes to break the rules when it comes to the conventions of makeup and fashion; her style and essence mirrors that of a Tim Burton collage of sheer brilliance. Mismatching eyeliner and lipstick combinations is the name of her game, and she’s not afraid to mix up the endless possibilities of going against the grain when it comes to color coordination; they don’t refer to it as “makeup for unicorns” for nothing.

And her keen eye for expanding on the building block of patterns is nothing to laugh about either. The way she finds shortcuts to making things like print-on-prints accentuate the color schemes is a work of mad genius. And that’s really her secret to making just about anything look good: keep it in the color family! Another key to obtaining her chic style is to play around with things such as socks and heels, as well as hair color and what works well with it; pastel hair meshes better with pale and airy colors, while darker-textured hair responds better with saturated hues. And her philosophy on age is something to consider as well: Just because you’re of a certain age bracket doesn’t mean you can’t rock the kind of apparel you want.

Doe Deere’s main purpose for starting up her own line of cosmetics and fashion was all about freedom and self-expression. And all it took was a little patience and a penchant for sharing her secrets to the world; she created her own Ebay account back in 2004 titled “limecrime” and modeled everything herself. She also thinks of her customers when it comes to creating an idea; understanding what others enjoy and what they have to say is a good way to better your creativity. And her advice when it comes to being an entrepreneur is simple yet effective: Follow your dreams and don’t quit until you succeed. Understand the business aspect of what you plan to do and just go for it; let your intuition help you find the platform you thrive to create. And if she wasn’t inspiring enough, her advocacy for animals is something to love her for. A smart and inspiring human being with a compassionate heart, Doe Deere continues to leave her mark as an eccentric genius of the cosmetic world.