EOS has cemented themselves as one of the leading manufacturers of lip balm. This development of their business did not take a prolonged period of time and EOS was able to quickly establish themselves in the market as one of the loved makers of lip balm. How they did so was part of a recent article in Fast Company detailing the brand.
EOS was structured to take advantage of a lack of customer satisfaction in the industry for buyers of lip balm. Customers thought that the lip balms that they bought were of poor quality and were not provide them with the needed protection that their lips needed. Most lip balms were sourced with petroleum jelly which, while effective, did not provide the lasting benefits that many more natural lip balms did. further, they tasted fake and not at all like the flavors they were designed to mimic.
EOS lip balm used all natural ingredients that were sourced organically in their lip balms. Natural oils and fats like shea butter featured prominently in their formulas and provided the high quality protection that people were searching for in their lip balms. EOS added natural flavors to their balms and created positive flavored combinations that customers enjoyed applying and trying. Examples include blueberry acai and vanilla mint. While EOS was designed for the tastes of women, who made up the major segment of lip balm buyers from both Target and Costco, the containers and flavors were not overly feminine and ma male shoppers were also able to enjoy the superior quality lip balms made by EOS.
EOS (https://evolutionofsmooth.ca/) used this strategy of developing premium lip balms and marketing them effectively to customers in order to develop a significant market presence. They now have the loyalty of many different buyers of lip balm and have been widely emulated by their competition. EOS built their company the right way, by listening to their customers and creating a product that fit their needs and tastes.