If there were any company dedicated to making athletic wear more trendy, fun, and flattering it would be Fabletics. Fabletics is designed around the idea that the athletic woman should be able to feel hip and fashionable while maintaining an active lifestyle. For many women and men, maintaining a healthy lifestyle is becoming a priority.
In the past, having a workout session and going to the office or running errands were mutually exclusive activities. What many people are looking for now in a fast paced lifestyle is a way to seamlessly integrate workouts into an already busy schedule. For this reason we are seeing the rise of athleisure, the casual athletic wear fashion style that goes from yoga or the gym to picking up the kids at school, to lunch or the office.
Fabletics is an easy and accessible way to find on trend workout wear for leisure athletic activities. Though there is a brick and mortar store, Fabletics is based mostly in an online store where shoppers can find a variety of fun and fashionable clothing items that are meant to be worn for athletics but are fashionable enough to wear out on the street. Though mix and match styles exist, purchasing an athletic look an in already coordinated tank and pant set makes shopping for an athletic lifestyle even easier.
In a recent interview with Marie Claire Magazine at http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/, Kate Hudson explains the new development within the company. By offering a wider variety of styles, athletic style clothing can now be worked into going out on a date night or going out with friends. Some of the same materials that are used to make a running pant, or a sport bra are being made into a line of dresses that are sleek and fashionable enough to wear out on the town. This is great for the woman who maintains an active lifestyle and likes the feel and look of her sport clothes. A dress for the Fabletics line may look as trendy and sleek as any other going out dress but will stretch and move better than anything else in the fashion market. This makes getting dressed up less of a constricting experience for the woman who likes to feel sporty and comfortable. With the loss of zippers, hooks and tight waistlines, the sporty woman can feel free to move about with the same ease of movement that she would have at a yoga class, while having drinks at the bar. Source: http://www.fabletics.com/swim-shop