Jose Borghi of Mullen Lowe Brasil Leads in Brand Advertising

One of the primary factors to consider in business is a good advertising agency for a brand. With a good advertising agency, the brand is set to experience a positive growth given the expected huge market niche. In the current marketing world where there are multiple channels of marketing like online platforms, a good advertising agency seeks to incorporate the strength of the brand with its potential. That is where Jose Borghi of Mullen Lowe Brasil comes in. Jose is fondly known for his extensive understanding of the marketing as well as branding strategies.

 

Experience

Jose Borghi is the co-founder as well as the chief executive officer of Mullen Lowe. He is the leader and in charge of critical decision making. The Brazilian commercial industry highly depends on his input to market products. As the author of many books concerning successful advertising for brands, Jose is inclined towards developing startups and seasoned brands. His advertising aspirations speak well of his efforts in businesses. The root of his interests in advertising and brand is traced from high school when he participated in various school projects and what Jose Borghi knows.

 

Career

Jose’s career in advertising and branding is a long journey from his past experiences. Josewas attending an event in his city. The exhibition included prizes to be won upon winning in the event. The displayed awards reflected golden lions. Jose was fascinated by the statuettes. He also had a special connection with the exhibits. That marked the beginning of his interests in advertising. Jose was visionary to the point of receiving an award dubbed the lion award and Borghi on Facebook.

 

Contribution

In 1989, Jose started his professional studies. He attended the Standard Ogilvy Group. Jose was successful in his efforts to pick instrumental lessons on advertising and branding. He understood the ropes of advertising and grasped basic strategies for the business. He then joined a visionary man called Erh Ray and incorporated his advertising agency. They formed a company called BorghiErh. Throughout the partnership he was the leader. While collaborating in the new business, he made extensive success thanks to his efforts. In 2006, the partnership attracted the attention of high-profile investors and Borghi’s lacrosse camp.

 

Conclusion

Jose developed new ways of advertising through creativity. He has structured different approaches for selling brands. Borghi incorporates different nationalities when advertising different brands from various companies. The use of multiple staff away from the work station encourages the development of creative selling points. For advertising purposes Mullen Lowe of Brasil is an executive leader and more information click here.