Kenneth Goodgame is a retail merchandising, sales, and marketing expert. He is the chief merchandising officer and senior vice president for True Value Hardware Corporation situated in Chicago, IL. Goodgame has served the company since 2013. Previously, Goodgame worked for Ace Hardware Corporation that is based in Oak Brook, IL and TechTronic Industries North America located in Anderson, SC. He also worked for Newell Rubbermaid found in Huntersville,NC as well as The Home Depot that is based in Atlanta, GA. Goodgame went to the University of Tennessee and graduated with a bachelor of science in marketing.
Working as the SVP and CMO for True Value Hardware Corporation, Goodgame managed a full P&L exceeding $.22 billion in international purchasing along with $320 million in active inventory. The inventory covered 85,000 SKUs. Goodgame led several cross functional groups to form and implement a strategic plan for delivering long term growth. Additionally, he was responsible for category management, merchandising, marketing, print advertising, global sourcing, and pricing. Goodgame re-organized the whole merchandising team.
He also acquired a full category management staff and transformed a low performance purchasing team. Goodgame managed to replace the lowest performing buyers constituting 40%. He created a robust and high energy team culture that had an extensive product expertise. In addition, Goodgame restructured line reviews that resulted in enhanced savings of 8% annually.
Kenneth Goodgame is an influential leader when it comes to operations management. He specializes in creating OEM excellence. That is realized through the combination of creative marketing as well as merchandising. A smart business strategy along with a streamlined financial supervision also plays an important role.
Goodgame specializes in delivering a balance between important elements of a business. That consists of employee engagement, corporate alignment, and performance indicators. It also comprises of quality assurance systems that facilitate enhanced performance as well as profitability. Goodgame capitalizes on his ability to advance growth through quality improvements, leadership, productivity enhancements, and composed negotiations. His extensive experience offers him the ability to navigate the market shifts without a hitch. He is also able to avoid costly mistakes that are often made by others.
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