The Changes that have Resulted from the Introduction of the Smartphone to Retail

The current retail sector is nothing like it was a decade ago. All the changes that have taken place are as a result of the Smartphone. Previously, to purchase items such as food and clothing, one had to be physically present in a store. However, things have changed greatly and from the comfort of one’s home and without much effort on the shopper’s part, it is possible to get items ranging from the common household goods to complex machinery. This is what drives sales in the retail businesses that have tapped into digital marketing.

Jose Borghi, one of the most influential names in digital marketing and the related industries has been researching on the changes taking place in retail. He is the founder and the current CEO of Mullen Lowe, and advertising agency that is based in Brazil. He says that consumerism has been transformed greatly by the advent of technology. The two examples that he gives are Uber, the transportation business that doesn’t own any vehicles, and Air BnB, the hotel business that does not own any hotels. He states that a business like Uber just needs one to have access to a Smartphone and they will be in a position to locate a cab that is closest to them, solving their transportation problem and read full article.

People love the new phase of consumerism because they get the goods and services that they need without any major stress or sacrifice on their part. He encourages anyone who wants to be successful in the world of business to think carefully about investing in digital marketing. When the customer calculates the cost of an item and realizes that travel expenses are not part of the total cost, they will be more inclined to make the purchase. This is the secret to success for most of the companies making it big in the current market and contact him.