If there’s one thing that can be said about Doe Deere, CEO of Lime Crime makeup line, it’s that she one who likes to break the rules when it comes to the conventions of makeup and fashion; her style and essence mirrors that of a Tim Burton collage of sheer brilliance. Mismatching eyeliner and lipstick combinations is the name of her game, and she’s not afraid to mix up the endless possibilities of going against the grain when it comes to color coordination; they don’t refer to it as “makeup for unicorns” for nothing.
And her keen eye for expanding on the building block of patterns is nothing to laugh about either. The way she finds shortcuts to making things like print-on-prints accentuate the color schemes is a work of mad genius. And that’s really her secret to making just about anything look good: keep it in the color family! Another key to obtaining her chic style is to play around with things such as socks and heels, as well as hair color and what works well with it; pastel hair meshes better with pale and airy colors, while darker-textured hair responds better with saturated hues. And her philosophy on age is something to consider as well: Just because you’re of a certain age bracket doesn’t mean you can’t rock the kind of apparel you want.
Doe Deere’s main purpose for starting up her own line of cosmetics and fashion was all about freedom and self-expression. And all it took was a little patience and a penchant for sharing her secrets to the world; she created her own Ebay account back in 2004 titled “limecrime” and modeled everything herself. She also thinks of her customers when it comes to creating an idea; understanding what others enjoy and what they have to say is a good way to better your creativity. And her advice when it comes to being an entrepreneur is simple yet effective: Follow your dreams and don’t quit until you succeed. Understand the business aspect of what you plan to do and just go for it; let your intuition help you find the platform you thrive to create. And if she wasn’t inspiring enough, her advocacy for animals is something to love her for. A smart and inspiring human being with a compassionate heart, Doe Deere continues to leave her mark as an eccentric genius of the cosmetic world.