What’s Up, Jose?

Meet José Henrique Borghi, a current ad executive and strategist at Mullen Lowe Brasil – and a man loved everywhere for his unique and inspiring ads. His ideas stick like glue on paper. In fact, they have stuck well for many years. This Brazilian business leader knows what it means to innovate as he has done so successfully for almost three decades and counting; no, he does not plan to stop soon, for his best ideas, according to him, are still to come. What an inspiration this man is to many! and learn more about Borghi.

Jose has even had the privilege of attending the Cannes Film Festival in France and wrote on many blogs about his experience, primarily on Cannes France’s main blog page. In it, he focuses his ideas on the importance of continuing to implement and brand original concepts on all levels, stating that one can also have thousands of ideas in his mind at once – all of which initially fail – but it’s those one or two, which make it to the final drawing board, that will ultimately bring in the dough and the audiences. Jose Borghi notes that it’s important to brainstorm, brainstorm again and then brainstorm some more; this, according to him, cannot be stressed with enough urgency or clarity as it potentially holds the very core of any successful concept for the long haul. Most good ad ideas begin at the very drawing board; so, concept designers and leaders, keep your noses to the grindstone, for it’s at the moment when you least expect it, that something good will come – an idea that sells to the masses and brings in a profit of hundreds, thousands, millions, billions and beyond and Borghi on Facebook.

Be inspired today. Inspire others as well. Begin by reading more about Jose and his company story online and more information click here.