Doe Deere: Let Your Lime Shine OR Doe Deere: When Creativity and Authenticity Collide

If you’re looking for a little inspiration to motivate you out of your work-a-day rut, look no farther than Doe Deere, the innovative founder of Lime Crime Cosmetics. Deere is living proof that the most creative form of expression is self-expression. Her motto is “I make makeup for girls and boys like me, who express themselves unapologetically. Lime Crime is freedom to be you!” She may not have originated the philosophy of letting your inner light shine but she certainly made it more fashionable.

Doe Deere spent most of her 20s working in a variety of uninspiring administrative jobs until one day she realized that being true to herself was the best way to make an impact in the world. She began by sewing and selling her own clothing line on eBay in 2004 but soon found that she couldn’t find the bright and unusual makeup colors that she needed to complement her fashion style. They say necessity is the mother of invention, and Deere illustrates this truth. Lime Crime Cosmetics launched in 2008. Read more:

Lime Crime is a name that Doe Deere picked from thin air, “it invoked my favorite color, bright green, and rhymed on top of that.” Lime Crime has evolved into a brand-defining moniker says Deere, “if we can’t imagine putting ‘Lime Crime’ on it, it shouldn’t be made!” What you will find under Lime Crime’s labels are intensely colorful, cruelty-free and vegan friendly cosmetics that are revolutionizing cosmetic color schemes. Lime Crime cosmetics allow you to express who you are in the moment by replacing dull, traditional palettes with vibrant, varied hues.

These days, Doe Deere’s role as CEO of Lime Crime keeps her on her toes going over products and business strategies; meeting with Lime Crime executives and department directors; developing new products in the lab with a chemist; and waiting for fresh inspiration to strike. She’s dealt with security breaches by cyber-thieves and learned the hard way how valuable a good customer service department can be – experiences that have made Deere and Lime Crime stronger. However, Deere’s schedule doesn’t keep her from giving back. Knowing how challenging it can be to start small and build big, Deere supports up-and-coming female entrepreneurs and women-owned businesses through public events and personal mentorship. Deere is also an animal lover who has three cats at home and donates regularly to an animal rescue organization called Bide-A-Wee that operates a no-kill shelter for cats and dogs.

Doe Deere is a lesson in how authenticity, creativity, and self-expression can pay off: big time.

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