Doe Deere, Lime Crime & The New Wave of Cosmetics

Cosmetics are some of the most popular products on the market thanks to their appearance-enhancing behavior. The cosmetics industry is one of the most profitable industries in the world thanks to its wide array of products. Some of the biggest of names call this place home. This includes Maybelline, L’Oréal, MAC, Max Factor and Covergirl. Lime Crime, the new cosmetic queen, is revolutionizing the game via bright colors. Founder Doe Deere has done an amazing job with the brand since its inception, but she had other plans earlier in life.

Doe Deere moved to America when she was just 17 years old. This young woman is actually from Russia, but she used this transition to better herself by reaching the masses. Deere joined a local band shortly after becoming a New Yorker. The band had some success, but it mostly played at local gigs around the New York City area. Deere learned a lot about the business and how it worked, especially when it comes to marketing. Her next plan was to attend the famed Fashion Institute of Technology. The Russian-born beauty majored in fashion design. This is the place where Lime Crime was being cultivated and years later, Lime Crime would be setting newer and bigger trends than any other cosmetic company of the past decade. This brand uses some of the brightest and most electrifying colors. It also uses some of the darkest and most intense hues. Since the market was in a vivid-colorful deficient, this brand filled the void, and it exploded like a wildfire. Learn more:

As of today, Lime Crime produces some of the most majestic liquid matte lipsticks. The lipsticks are its best-sellers, but the brand offers lip gloss, foundation and eyeliner. Some its colors are named saint, salem, utopia, black velvet, red velvet, scandal, ruby red, rustic and many more. If you want to express yourself in an unapologetic way, Lime Crime is definitely for you. With its huge cult-following, this brand will surely break-down even more barriers in the coming years. Learn more: